Instagram To Double Down On Videos For 2022
When Instagram first launched, it was a platform for people to share their photos, kind of like a more social version of other platforms similar Flickr. Nonetheless, over the years Instagram has grown and evolved to beingness more than than merely a photograph sharing platform. Information technology has become some kind of hybrid.
That beingness said, it doesn't really come as a surprise to learn that Instagram will actually be shifting their focus more towards videos. In a post on Twitter by Instagram head Adam Mosseri, he revealed that for 2022, the company will exist doubling down on their video efforts with features like Reels.
2022 Priorities 📝
This next year is going to be pivotal for Instagram. In add-on to our manufacture-leading safety and wellbeing efforts, we're focused on these 4 key priorities.
Promise you're all able to go some rest over the holidays. Run into you in the New year! ✌🏼 moving picture.twitter.com/iY8uQ1EnMZ
— Adam Mosseri (@mosseri) December 28, 2021
Video isn't new to Instagram and the company has allowed users to post videos on their feed, Stories, and through IGTV. Reels is the company'south latest addition and was designed to help them compete against other platforms like TikTok, which has been exploding in popularity over the past couple of years.
We imagine that this could exist 1 of the reasons why Instagram has called to focus more on its video efforts moving into 2022, then it will be interesting to see what kind of new features the company could launch to make themselves more than competitive.
In improver to focusing on videos, Mosseri besides stated that information technology plans to target its messaging service in 2022, where they're hoping that more people tin can connect with each other through it.
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Source: https://www.ubergizmo.com/2021/12/instagram-focus-on-videos-2022/
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